Mini-articles

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Unlike product sheets, which detail the technical aspects of materials, these articles focus on their use. 

Using real-life examples, the printed material is shown alongside the product to which the label is applied. The designer's work is highlighted.

The editorial approach can't be the same as that of technical data sheets, neutral and precise. It's all about seduction. The choice of words is essential. It's not just a label, but a universe, that of the brand and the product it represents.

These mini-articles fed into the brand's interactive application.

One of my favorite projects, thanks to which I discovered the world of beautiful creative papers.

Recurring project

English translation

DATE: since 2017

CUSTOMER: Agency

CATEGORY: marketing | communication

SUB-CATEGORIES: self-adhesive labels, printing and finishing techniques, wines and spirits, high-end food, perfumes, luxury cosmetics